New Leaf Pistachios

THE STORY

New Leaf was created when an established pistachio importer decided to expand into the retail market. New Leaf’s Mediterranean pistachios are organically grown on a family farm, and the packaging needed to to feel earthy and approachable. Rather than relying on typical ‘idealized farm’ imagery, we chose to communicate ‘organic’ through the interplay of physical and visual texture.

SERVICES

Packaging Design

CREDITS

Matt Webb, Creative Direction

We’ve worked with 5 different design groups before working with Matt, and it was always a struggle to explain our needs and expectation. For us, Webb Creative is a one stop shop that eases our minds and where we can expect satisfactory results in any type of professional design work.

Ryan Far

New Leaf Pistachios

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INQUIRE

hello@webbcreative.ca

+1 604 910 7160

 

418 Fader St.

New Westminster, BC

CANADA V3L 3T1

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