We believe that Canada’s world-class produce, products, and spirits deserve to look as wonderful as they taste. Our specialization in food & beverage packaging means we already know the labelling requirements for your product, allowing us to focus on what makes your company unique.
We don’t just show you solutions that look good; we research your specific category and explore the many different visual languages your brand could speak. We then guide you through the processes of identifying the voice that suits your product or company best, and most importantly, stands out from your competitors.
Hi! We’re Matt & Katherine, and we enjoy old lettering, strong coffee, and long walks on the beach (no, really).
MATT WEBB, PARTNER
Matt grew up in small town Alberta, spending alternate weekends watching his father hand-letter signs and pinstripe semi trucks. Unfortunately, the internet hadn’t been invented yet, so it took until University for him to discover that what he’d been watching was actually called ‘design’, and it was happening in a building on the other side of campus. Soon after that realization he entered the design program at Macewan University, and eventually studied at the Cooper Union before completing a Bachelor of Design, Honours degree at NSCAD.
Matt began his career in Toronto, and spent the next ten years working at a number of award winning studios across the city, eventually becoming the Senior Designer at Chad Roberts Design. Working along side creative Director Chad Roberts, Matt created extensive, carefully considered branding and packaging solutions for clients ranging from international distributors to boutique establishments. His work has been recognized nationally and internationally by Communication Arts, the Cannes Cyber Lions, Applied Arts, and the ADCC among others.
Matt used to be a professional photofinisher, and spent a good chunk of 2001-2004 loading an E6 dip-n-dunk processor in total darkness.
KATHERINE WEBB, PARTNER
Originally from Nanaimo, BC, Katherine studied at Vancouver Island University before completing her Bachelor of Design, Honours degree at NSCAD. During her 10 years in Toronto post-graduation, she worked with world class clients such as Nokia, NBA star Chris Bosh, Loblaw’s and the NHLPA. After deciding to leave the world of advertising she joined the team at the University of Toronto helping to contribute to the largest fundraising campaign in Canadian university history. In 2013 she accepted a position as the Creative Director at Chango, a pioneer in Search Retargeting. During her time as Creative Director, she spearheaded an award-winning rebrand and was recognized by Digiday for their printed quarterly magazine that was distributed to >30k subscribers. Chango was named TechVibes’ Top 100 Canadian Startups and in 2015 was acquired for $122m.
Her work has been recognized nationally and internationally by HOW Magazine In-House Awards, the ADCC, Applied Arts, and Digiday Content Marketing Awards.