Photography Art Direction
Katherine Webb, Creative Direction
Matt Webb, Creative Direction
Peter Chlebak, Original Identity Design
Christoper Li, Design
Gabrielle Cabrera, Photography
Adam Lang, Web Development
Tabletop produces affordable cannabis that lands squarely in the middle, in all respects. It’s pretty good, it produces cannabis ‘experiences’, and it does the trick. When we inherited the Tabletop brand, it was modernist and kooky, but it didn’t scream ‘MIDS’ the way we wanted it to. So, by reaching way back to our early days on Geocities, we gave it a Y2K makeover that more clearly reflects the brand’s quality tier and irreverent voice. This brand has everything… GIFs with animated shine, scrolling HTML text, boxed text just because, Times New Roman, and of course: a website with a working guestbook. (What’s that, you ask?) It’s that thing where people can send your website a message but nothing else, like if Facebook was made by a nerdy android that doesn’t understand friendship.
If you’re old enough to miss buying weed in a ziploc bag, you’ll probably feel right at home with Tabletop’s aesthetic. It’s like being able to buy the late 90’s in a bag, except instead of digital optimism it’s just decent weed.
“Matt and Katherine are easily two of the best designers I’ve ever worked with. They’re incredibly innovative and have a deep understanding of how to visually communicate key messages to achieve business objectives. Both have an exceptional ability to help take products to market, be right on trend, and to collaborate through all the different stages from launch to scaling up.”
VICE PRESIDENT of MARKETING & RETAIL