-ness is a brand that we can confidently call our own. We were given free reign to create a cannabis brand that would resonate with a specific clientele: seasoned users with no interest in being ‘weed nerds’. To achieve this we went in the opposite direction, developing a brand that focuses on the individual rather than the product.  

Visually, we wanted the brand to be approachable and inspire creativity. The combination of custom illustrations and pattern design by Chicago-based artist Adrianne Hawthorne, and friendly 1970’s-inspired typography create a unique and playful aesthetic that stands out in the Canadian cannabis sector. The brand exudes a nostalgic charm without sacrificing knowledge & experience.

For -ness, cannabis exists as a modifier, something that can be added to any situation to make it just a little bit more mu-ah *chef’s kiss*. It could be open-ness, happi-ness, awesome-ness, calm-ness… whatever -ness you need.