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May 2017 | Webb Creative
Sticker Shock! How price point defines design

Sticker Shock! How price point defines design

Every retail package tells us more than just its contents and expiry date. Production value, material choices and design language combine to set an expectation of price point for shoppers. Starting with economy and working our way up to imported specialty, we’ll look at how each packaging tier has evolved to appeal to a particular type of shopper.