Dark Patterns

Dark Patterns

The practice of using Dark Patterns or deceptive tactics, to put it bluntly, is bullshit. It’s damaging to the credibility of the brands involved, damaging to the integrity of the designers responsible, and ultimately undermines the credibility of the packaging design profession as a whole. So…what are Dark Patterns?

Sticker Shock! How price point defines design

Sticker Shock! How price point defines design

Every retail package tells us more than just its contents and expiry date. Production value, material choices and design language combine to set an expectation of price point for shoppers. Starting with economy and working our way up to imported specialty, we’ll look at how each packaging tier has evolved to appeal to a particular type of shopper.