The practice of using Dark Patterns or deceptive tactics, to put it bluntly, is bullshit. It’s damaging to the credibility of the brands involved, damaging to the integrity of the designers responsible, and ultimately undermines the credibility of the packaging design profession as a whole. So…what are Dark Patterns?
It isn’t very often that we’re able to witness the creation of an entirely new product category. However, with cannabis legalization soon becoming a reality in Canada we’ll be witnessing the birth of not only a new category, but the development of an entirely new visual language.
Every retail package tells us more than just its contents and expiry date. Production value, material choices and design language combine to set an expectation of price point for shoppers. Starting with economy and working our way up to imported specialty, we’ll look at how each packaging tier has evolved to appeal to a particular type of shopper.
Selecting fresh, high quality raw ingredients is easy with experience, but how can you create that same ‘edible’ impression with prepared foods and ingredients?
When dealing with food & beverage packaging it’s essential that your product stands out on a shelf. It’s also important to make sure all the required information is shown… in fact, it’s the law.
Creating interest in packaging design by using unexpected materials and luxe finishes shows that care and attention has been taken, but it can quickly drive a project’s production cost through the roof.