We’ve collaborated with some of Canada’s leading cannabis consultants to produce the first ever map of the Canadian cannabis space; The Canadian Greenscape.
Every retail package tells us more than just its contents and expiry date. Production value, material choices and design language combine to set an expectation of price point for shoppers. Starting with economy and working our way up to imported specialty, we’ll look at how each packaging tier has evolved to appeal to a particular type of shopper.
Many small business owners are nervous to take that next step with their brand and most of the time that fear is based on one or ALL of these 4 misconceptions.
What happens if we take Orwell’s suggestions for writers and apply them to design?